You are likely familiar with CycleBeads® as a tool for using the Standard Days Method® of family planning and as an aid for health care providers and health educators to teach about fertility awareness. But CycleBeads also plays an important role as a product for social impact. In a series of case studies, researchers at the Stanford Graduate School of Business included CycleBeads among the solutions they examined to find out what it takes to commercialize a health-innovation product in the global market place.
The Global Health Innovation Project is part of Health Innovation Program at the Stanford Graduate School of Business. Included in the project is a series of stories from the field, the Global Health Innovation Insight Series -- case studies that examine issues, learnings, and ideas about the business-related challenges faced by global health innovators when scaling up social innovations. The following three case studies use the CycleBeads experience to demonstrate important lessons in (1) understanding market/stakeholder dynamics, (2) defining a viable business model, and (3) sales, marketing, and distribution:
CycleBeads I: Building Acceptance for a Simple Idea describes the process of building acceptance and generating demand for a global health innovation.
CycleBeads II: Creating a Dual Market showcases the viability of re-packaging a global health innovation for different target markets to support a sustainable business model.
CycleBeads III: Implementing Too Much, Too Soon demonstrates the potential pitfalls of rolling-out a global health innovation without considering the strength of the country's larger health system.